Anywhere Tire Care Press Release

OPTIMIZE YOUR LEISURE TIME

One-of-a-Kind Mobile Tire Company Brings The Services Of A Tire Shop To The Doorsteps Of Capital Area Residents

The world we live in today has forced us all into a fast-paced lifestyle where multi-tasking and working overtime are a daily occurrence. The small amount of leisure time that we do still have is often occupied by house cleaning and running errands on our precious days off from work. This trend motivated an aspiring entrepreneur to start up a one-of-kind business: Anywhere Tire Care. Anywhere Tire Care runs itself much like a traditional tire shop. The only difference being, the business operates out of a single mobile unit: a box van that houses a wheel balancer, tire machine and air compressor, among many smaller necessary tools, wheel weights and valve stems. The operation is 100% mobile with the catch phrase, “The Capital District’s ONLY Tire Shop on Wheels.” Or more simply said, they come to your home or office and install your tires on the spot.

Since November 2005 Michael Dillenbeck, sole proprietor of Anywhere Tire Care, has been running this unique business by himself. He has built up an ever-growing customer base that trusts his knowledge of the industry. On the popular online tire store, www.tirerack.com, one customer’s feedback writes, “Mike was on time, courteous and did a great job. His pricing is more than reasonable and he gave me an appointment for the very next day after I called…He is the owner and the one who does the job; his personal investment to his business and customers shows.”

January 2011 marked Anywhere Tire Care’s fifth year in business. With the New Year ahead, Mike could see that he needed to expand in order to continue providing the service that his customers have come to expect. Mike states, “I’m happy to say that it gets busier every year, thanks to word-of-mouth from my customers. It’s becoming impossible to answer phones AND change tires. There just aren’t enough hours in the day!”

Mike welcomed Kelcy Newman, Ithaca College Graduate, into the business in February of this year. Kelcy is primarily responsible for handling all office work as well as promoting and marketing Anywhere Tire Care to the Capital District. Kelcy states, “I have always loved talking to people and helping meet their needs, this is a perfect position for me…and for the record, I’m the boss, not Mike!”

The couple has recently given Anywhere Tire Care a “technology facelift.” The website now features an online tire store that enables customers to purchase their new tires online, as opposed to the old method which was done over the phone. Also, the mobile unit has been equipped with the ability to accept credit card payments with a mobile card reader and internet access via cell phone.

As for the future of Anywhere Tire Care, Mike plans to introduce a new mobile unit to be up and running by the fall of 2011.

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If you’d like more information about Anywhere Tire Care, or to schedule an interview with Kelcy Newman or Mike Dillenbeck, please contact them at 518-810-5244 or info@anywheretirecare.com

Selecting Your New Tires

I think it is fairly obvious when I say that selecting the right tires for your vehicle is a very important decision that involves your personal safety as well as the safety of everybody else on the road. Because every vehicle and situation is different, below you’ll find some ideas and suggestions that I can give to those who are not really sure what they should be looking for.

As a quick rule to remember, all four of your tires should be as similar as possible if not the exact same. This is simply because differences in tires can change how easily your car handles. So in those instances when you may only need to purchase one tire, try to replace it with an exact match to the other three. Stay away from a different replacement simply because it is less expensive.

There are many instances in which you may only need to purchase a pair of tires because the remaining pair has a decent amount of tread remaining. Again, it is ideal to buy the exact tire that is already on your vehicle, but other sizes and tread patterns will work as long as you remain within a similar category (all seasons, snow tires, etc.). It is a good idea to investigate why one pair of tires wore much faster than the other pair. Our Anywhere Tire Care employees can determine the problem for you and address it so your new tires will not follow in the same pattern. The goal is to have all four tires wear evenly so they can all be replaced simultaneously.

So for those who haven’t had any of the above issues and are ready for a complete set of new tires, you have so many choices! It is hard to know where to start. The easiest decision would be to reorder your original tire, which is of course if you were happy with them. This is not always the case. Selecting the right size for your vehicle is important. If you want to CHANGE the original size of your tire, call Anywhere Tire Care at 518-810-5244 and have us give you some advice if you would prefer. I say this because the first requirement is to make sure your new tires are designed to hold the weight of your vehicle. This is essential in responding to emergency situations and quick stops, turns, etc. The second thing to remember is the overall diameter of the tire. If this is changed your car will not be able to accurately calculate your driving speed since tire diameter is an important part of the equation. This is not life-threatening, but it could result in a speeding ticket if your gauge is inaccurate!

On a side note, we would like to recommend that most drivers in the Capital District consider having two sets of tires; one for summer and one for winter. We all know how it snows here! There are a few benefits to doing this: one being that you will do much better on those snowy mornings on your commute to work. And second, your tires will have a much longer life because they are being driven seasonally as apposed to all year round. In most cases this can actually save you money because you will be buying tires less frequently.

So when is it time to buy new tires?

I just learned not too long ago that there are state laws regulating tires, somehow I never knew this! Tires are legally worn out when they are down to 2/32” of tread depth. To help specify when tires reach this limit, there are indicators on your tires called “wear bars” across the width of the tire. Of course, it is not necessarily wise to wait until this occurs to purchase new tires, this is an absolute minimum. 2/32” of tread will not protect you from hydroplaning and slushy/snowy roads! So if you can see these wear bars, it is definitely time to give us a call! Hope this helps, thanks for reading J

This article was written by the staff of Anywhere Tire Care, the Capital District’s ONLY “tire shop on wheels.” Anywhere Tire Care specializes in new and used tire installation and balancing wherever it is most convenient for our customers including their home, office or even the local coffee shop! Our number one concern is customer convenience and satisfaction, saving you time and money. Call us at 518-810-5244 or visit us on the web at www.anywheretirecare.com.

How To Decode Your Tire Size

In the past you may have been asked, “What is the size of your tire?” and you had no idea of the answer. If this has happened to you, continue reading! Maybe you knew the answer, let’s use 185/60R15 as an example. You may have been thinking “What the heck does that mean anyway?” When I first started working for the business I needed to learn a lot about these tire sizes. To save you all the embarrassment and confusion that I suffered, I am briefly going to explain in simple terms what these numbers mean and where you can find them.

Tire manufactures use a size designation that measures your tire’s dimensions in millimeters and inches with mathematics. If only we could choose between English or metric, life would be much easier! I want to refer back to our example size: 185/60R15. The first number in the sequence, 185, refers to the width of the tire from sidewall to sidewall measured in millimeters. A conversion to inches would require you to divide this number by 25.4.

Our equation: 185mm / 25.4 = 7.28 inches (width)

I find this conversion helps to make sense of the number since most of us are more familiar with inches. Moving on, the second and most important number in a tire size is a little more complicated to understand; it is a ratio. The 60 in our example is the aspect ratio of the sidewall height to the tire width (185mm). By completing the equation below you can determine the sidewall height in millimeters or inches.

Our equation: 185mm x 0.60 = 111mm (sidewall height) or 7.29in x 0.60 = 4.37 inches

This middle number is most important to Anywhere Tire Care (and most other shops) because this is how we determine our installation prices. The lower the middle number or series number, the more difficult the tire is to install. The third and final number in a tire size is probably the easiest to understand, it is the diameter of the wheel in inches. Once again, using our example our wheel diameter is 15. If you’d like to further confuse yourself or prefer metric measurements, here is how to convert your wheel size to millimeters.

Our equation: 15in x 25.4 = 381mm

If you are interested in determining the overall diameter of your tire simply add the wheel diameter and the sidewall height (x2).

15in + 4.37in +4.37in = 23.74in total diameter

When you are ready to purchase new tires you will need this information. Here is where to find it: first check your tire, the size is usually written on the sidewall. If this area is not visible, try peaking at the inside of your driver side door where the handle latches to the body. On some vehicles, Volvo’s in particular, the tire size can also be found on the inside of your gas cap. Hope you enjoyed reading and learned something knew!

Kelcy Newman

Office Manager @ Anywhere Tire Care

Anywheretirecare.com

518-810-5244

How To Handle A Tire Blowout

A majority of drivers including myself have had the experience of suffering through a tire blowout. I know in my experience I had no idea what to do, besides grip the steering wheel and pray for my car to slow down. This short article will give you some pointers on what to do if this unfortunate situation happens to you in the future.

While researching information to include in this article, I discovered what is classified as a “tire blowout,” as well as how it is caused. As a general rule, if air can escape from your tire and prevent it from supporting the weight of your vehicle, it is considered to be a blowout. A large cut in your tire, a small puncture, vehicle overloading, or damage from impact whether it is immediate or delayed are all considered to be causes of a tire blowout. Contrary to popular belief, often times the problem is an underinflated tire. With too little air pressure the tire can be flexed beyond its limits. It can then overheat, causing the rubber to lose the bond with its internal fabric and steel reinforcement. You can all guess what happens from here.

Although tire blowouts are not as common today due to increased technology, they are still very dangerous. Knowing what to do in this situation can make a huge difference. Normal reactions include jerking the steering wheel, taking your foot off the pedal and immediate braking. All of these reactions can be hazardous. Believe it or not, here is what is recommended. If and when you experience a blowout all procedures are the same no matter what vehicle you drive. Instead of the natural reaction to let off the gas, step on the accelerator to keep up your vehicle speed and steer against the pulling tire to remain in your lane. Once you have stabilized the vehicle you are safe to slow the vehicle down and pull over to the side of the road. Easier said than done, right?

Remember, if you ever find yourself in the middle of a tire blowout, drive through and maintain control of your vehicle. When all is said and done, Anywhere Tire Care will be there to get you up and running safely when your new tire arrives! Thanks for reading J

Kelcy Newman

Office Manager @ Anywhere Tire Care

Anywheretirecare.com

518-810-5244